According to the World Employment and Social Outlook: Trends 2018, the global unemployment rate has been stabilizing after a rise in 2016. This implies that the war for talent is on, and that companies’ HR and Talent Acquisition teams need to examine their efforts in order to attract and retain high-quality candidates.
Mobile devices have revolutionized the way we work, travel, shop, and stay connected. They also play a crucial role in why companies should switch to social media when pursuing new talent, as a significant part of people’s time is spent checking Facebook and Linkedin on their mobile phones. If companies wish to attract the best talents, it is a must to have a strong presence on SoMe, because that is where their potential candidates are.
Copenhagen, March 23, 2018 - Data-Driven Recruitment Marketing Platform, Ontame.io, empowers recruiters to reach the right talent by maximizing their recruitment activities with intelligent predictive technology, appoints new chief executive officer Martin Stockfleth Larsen (former CMO of Adform). Ontame.io secures at the same time $800K from PreSeed Ventures and The Danish Growth Fund.
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Verisure Securitas Direct wanted to grow its footprint and in order to fulfill their goal, the company needed to revamp its go-to-market plan. Rather than waiting for customers to approach them, they wanted to proactively sell their products and services. That meant increasing its current staff in Denmark by 250%.
Do you experience difficulty reaching your desired candidates? Are you missing the opportunity to meet highly-qualified candidates, because they simply didn’t access your career site? Or just didn’t see your job ad?
In 2018, recruiting via social media isn’t just a novelty - it’s a must-have for any successful recruiting strategy. Sites like facebook, instagram and LinkedIn inherit the potential to deliver great and totally different candidates in comparison to jobboards and traditional candidate sourcing.
Over ten years ago, search engines introduced performance-based recruitment, which was born from existing advertisement approaches. Besides those pay-per-click (PPC) models, services recently also started to provide billing by application (PPA).
How do those alternative pricing models work and what are the differences to traditional pay-per-placement?
This year, at the annual I/O conference, Google announced to introduce a new vertical: Entering the Recruitment Space. This will fundamentally change the way applicants search for and find listings online. Moreover, it will become crucial to develop new strategies to maximize the visibility and conversion of your job postings online.
The majority of firms entered the "new age" of HR Analytics. Bringing a data-driven approach to recruiting is essential, but the implementation of arbitrary tools is often followed by more uncertainty than not measuring at all. To find the right talent you need data. Reliable data.
As the year comes to an end, we will give a brief overview of the most impactful strategies highly successful talent acquisition departments used which will also help them to excel in 2018: