In 2018, recruiting via social media isn’t just a novelty - it’s a must-have for any successful recruiting strategy. Sites like facebook, instagram and LinkedIn inherit the potential to deliver great and totally different candidates in comparison to jobboards and traditional candidate sourcing.
Over ten years ago, search engines introduced performance-based recruitment, which was born from existing advertisement approaches. Besides those pay-per-click (PPC) models, services recently also started to provide billing by application (PPA).
How do those alternative pricing models work and what are the differences to traditional pay-per-placement?
This year, at the annual I/O conference, Google announced to introduce a new vertical: Entering the Recruitment Space. This will fundamentally change the way applicants search for and find listings online. Moreover, it will become crucial to develop new strategies to maximize the visibility and conversion of your job postings online.
The majority of firms entered the "new age" of HR Analytics. Bringing a data-driven approach to recruiting is essential, but the implementation of arbitrary tools is often followed by more uncertainty than not measuring at all. To find the right talent you need data. Reliable data.
As the year comes to an end, we will give a brief overview of the most impactful strategies highly successful talent acquisition departments used which will also help them to excel in 2018:
In Ontame.io we help recruiters learn from data. Every month our platform measures more than 100M interactions; from the first time an applicant sees a job ad all the way to the ultimate hire. This enable us to help recruiters find a successful and repeatable recipe for online talent attraction.