Mobile devices have revolutionized the way we work, travel, shop, and stay connected. They also play a crucial role in why companies should switch to social media when pursuing new talent, as a significant part of people’s time is spent checking Facebook and Linkedin on their mobile phones. If companies wish to attract the best talents, it is a must to have a strong presence on SoMe, because that is where their potential candidates are.
But that’s not entirely it, job seekers are increasingly using their mobile phones to find career opportunities and apply for jobs. In fact, according to the most recent Indeed Hiring Lab Report, the global usage of mobile devices among job seekers has increased more than 50%. Still, only 13% of companies are adequately investing in implementing a mobile-friendly career portal, reported the LinkedIn 2013 Global Recruiting Trends.
According to our latest Global Recruitment Report, desktop converts 6 times better than mobile when it comes to job ad views and applications. More than 90% of applications were submitted via desktops and desktop performs 5 times higher compared to mobile for generating high quality applications per job ad view. These findings are quite alarming knowing that people are always connected to their phones. Does it mean you are potentially losing top talent to a company with a mobile-optimized career site?
How Can You Approach Mobile Recruiting?
A good start is to determine if your career site is responsive and ensure job seekers can successfully apply to your job openings from their phones. Having a mobile-optimized job portal inside your career site is the first step to engage with your candidates and letting them know you understand their online journey.
Another approach is to enable every job post on your career website into one that’s simple to view and share on mobile devices, without installing an app. What’s more, the mobile job application process needs to be faster and easier for both the candidate and the recruiting team, in order to have an advantage against the competition. At Ontame.io, our experts advise to simplify the mobile job application forms by:
- Building your form visually appealing so it looks easy to complete
- Adding concise job descriptions and relevant details
- Avoiding file uploads
- Reducing the number of fill-in fields
- Making use of drop-down options for answers
- Allowing LinkedIn integration
Designing your company’s mobile career site isn’t possible in one day, but re-evaluating which job boards you’re investing in is. Make sure the sites you’re posting to are also prioritizing mobile.
In short, make the effort to understand every part of the candidate experience.
As mentioned in the beginning of this post, companies should also consider being present on social media, as you can efficiently attract the right talent, both passive and active, with a strong employer brand. SoMe is also ideal to promote job ads and other relevant company communications to keep engaging a community of interested candidates.
More on that in our next post Engaging your (potential) talent: employer branding on SoMe.