Ontame.io | Blog - Recruiters Daily Doze

A guide to pay-per-click for recruiters, not marketing GURUS

4th Jan 2018 by Manuel Engelbrecht

Over ten years ago, search engines introduced performance-based recruitment, which was born from existing advertisement approaches. Besides those pay-per-click (PPC) models, services recently also started to provide billing by application (PPA).
How do those alternative pricing models work and what are the differences to traditional pay-per-placement?

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