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LEARN HOW TO RECRUIT TOp TALENT WITH INSIGHTS FROM 16M+ TRACKED CLICKS
In 2017, more than 16 million job seekers, located in Denmark, Sweden, Germany, Ireland, the Netherlands, Norway the UK, clicked on ads for job postings that were tracked by the Ontame.io platform, and more than 1 million submitted applications that were also tracked. We evaluated the data in numerous ways, including by quality of applicants, country, device type, job category, channels and time-to-hire.

In this report, we focus on five success metrics:

1. Ad views 
2. Applications submitted 
3. Conversions (view to application) 
4. Candidate quality 
5. Time to Application / Time to Hire

Thereby, we regarded the following sources:

1. Traditional job boards (mainly local)
2. LinkedIn
3. Google
4. Facebook
5. Indeed

Finally, we clustered all our observations to the following categories:

1. Administration
2. Chemistry & Pharma
3. Engineering
4. Finance
5. HR
6. IT
7. Management & Leadership
8. Marketing & Communications
9. Sales
10. Student / Internship