Analytics for Employer Branding - Ontame.io

Challenges for employer branding:

Inability to connect employer branding campaigns to actual business outcomes
Budget allocation is based on gut-feeling instead of real impact
Inability to measure the true effect of graduate programs on future growth
No way to bridge the gap between candidate experience, employer branding and recruitment, which means you don’t get a full picture of all efforts and touchpoints
A lack of insightful reports for management beyond impressions and clicks from media
No way to connect talent pool conversions with long term business impact

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Our Solution:

Access actionable data-driven insights so you can attribute recruitment impacts and business outcomes to employer branding efforts
Build and track talent pools, monitor conversion to candidates, hirees, and quality-of-hire, both short and long term
Measure and optimize graduate programs in real time in order to get the most out of your media investments
Collect feedback from candidates with simple NPS surveys and polls, leverage that insight to to optimize messaging and strategy on the position, department, brand and campaign level
Pinpoint with accuracy where candidates had a poor recruitment experience, and take steps to prevent similar experiences
Track content preferred by specific target groups (e.g. IT, engineers, Sales) as measured by interactions, as well as the time from campaign to actual recruitment effect

Understand our solution for Talent Acquisition

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